Selected product work

How complex needs become scalable product experiences.

Across Baidu, Kuaishou, and Keep, I identified recurring user and operational needs, decided what to standardize and what to keep configurable, and turned them into reusable product capabilities that improved both user experience and business scalability.

Selected work Experience

Evidence in practice

Selected work

Four contexts. One product throughline.

Keep enterprise wellness product interface

Keep · Enterprise platform · 0→1 01

Building Keep’s first enterprise wellness product

Turned fragmented client requests and manual delivery into a configurable product spanning employee challenges, organizational structures, subscriptions, reporting, and internal operations.

€770K first-year revenue

20,000+ employee client
45% faster course production

Kuaishou · Creator & campaign tools 02

Lowering the barrier to create—and scaling the systems behind it

Built browser-based creation and campaign operations tools for a standalone content platform, turning repeated creator and operational needs into reusable workflows.

39% Creator Studio penetration

650+ first-time creators
+7% campaign participation

AcFun face-capture tool for virtual idol streaming

Kuaishou · Creator tools · Automation 03

From static art to live virtual idol

Virtual idol streaming was growing fast on AcFun, but setup required hiring a rigging artist—taking 5+ days and adding significant cost. I co-led a face-capture tool that automated the rigging process end to end.

5 days → under 4 hours setup

90% lower setup cost
Zero-cost automated rigging

Baidu · Infrastructure · Internal tooling 04

Rebuilding push from the ground up

Baidu Netdisk’s push infrastructure had silently broken down. I discovered it while building an unrelated feature, scoped a full rebuild across iOS and Android, and shipped a self-serve operations console used by teams across the company.

75%+ delivery reliability restored

<1% negative feedback rate
100% funnel observability

Career history

Work
experience

Six years across consumer journeys, enterprise platforms, and operational tools.

Keep

Jul 2021 – Jan 2023

Senior Product Manager Enterprise wellness · Client experience · Operational systems

Built Keep’s first enterprise wellness platform from 0→1, including delivery for a client with 20,000+ employees.
Productized recurring corporate needs into configurable subscriptions, organization structures, team challenges, and reporting capabilities.
Improved publishing and configuration workflows, reducing internal course-production time by 45%.

Kuaishou

Dec 2019 – Jun 2021

Senior Product Manager Creator tools · Campaign operations · Content platform

Built A-Cut, a browser-based video editor and reusable asset library that lowered the barrier for first-time creators.
Developed campaign operations tools that standardized participation workflows and increased campaign participation by 7%.
Co-led a Windows face-capture assistant and helped Creator Studio reach 39% penetration.

Baidu

Sep 2017 – Nov 2019

Product Manager Consumer experience · Media journeys · Distribution capabilities

Redesigned audio and video experiences, improving weekly retention by 1.3pp and 2.0pp respectively and growing audio DAU by 23%.
Reworked friend sharing, increasing new friend relationships by 8.5% in the first phase.
Built reusable push and homepage-card distribution capabilities, while Photo Stories reached 58% of monthly active users.

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